
Rosdiana Ciaravolo
Nothing induces mad panic quite like the moment when, a week out from a fresh dye job, your realize your blonde hair is deteriorating into a dull, yellowy mess. The importance of finding ~your~ purple shampoo is as key as finding a colorist who can handle a three-hour spiel on your Vanderpump Rules conspiracy theories. So we tapped a few experts to list their favorites.
“People tend to over use purple shampoos, which can make blondes flat and one-dimensional,” says Redken Color Ambassador Ryan Pearl (the blonde-whisperer behind Hailey Baldwin’s hair). He suggests washing with purple once a week, and following up with a deep conditioner (purple shampoos are drying). Another tip from the blonde guru? “I always tell my clients to get a water softener for their shower, especially in NYC. There can be a big mineral and rust build up in the hair, which can leave blondes looking brassy and flat.”
We picked the brains of Pearl; fellow celebrity colorists Cassondra Kaeding, Kadi Lee , and Bryce Scarlett; as well as Jim Markham, the CEO & Founder of ColorProof Color; and our resident ELLE.com purple shampoo expert Julie Kosin, to find the best purple shampoos on the market. Your ass is brass without them.
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