Fashion

Doen’s First Brick-and-Mortar Shop Is Opening in Los Angeles

Dôen is setting up shop in Los Angeles.

The LA-based brand—that’s gained a cult following online for its romantic, vintage flowy dresses and blouses (and equally feminine and vintage Instagram aesthetic)—is marking it’s territory with their first brick-and-mortar shop, opening today, August 5.

According to WWD, Dôen is opening up a 900-square-foot space at the Brentwood Country Mart that will sell the brand’s women’s and children’s offerings, including its fan-favorite dress styles, knits, denim, accessories, and more.

“We want the customer to be touched on all levels and senses upon entering the store. From the scent we burn and warm lighting to the comfortable rugs and kid corner (with toys for the little ones!), we want it to feel comfortable and easy while shopping,” founders and sisters Margaret and Katherine Kleveland told WWD. “Every piece is unique and inspired us in some way. We hope to evoke the feeling when you stumble upon a hidden gem in a small alleyway outside of Paris, from the hand-painted walls to the special wrapping paper.”

To bring their vision to life, the duo enlisted LA studio Nickey Kehoe—founded by Todd Nickey and Amy Kehoe—to design the store’s interior. The sisters posted a preview of the new spot on Instagram, which looks as dreamy and ethereal as their collections.

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